How WEL Companies got 3x+ rehires and halved early turnover with Double Nickel
WEL Companies runs 325 reefer trucks east of I-35, hiring 8 to 12 experienced drivers and 5 to 6 cadets every week. After DriverReach and Tenstreet, they switched to Double Nickel to take advantage of their AI-native, cleaner workflows.
“We would typically in the past get maybe one to two rehires a month. And we've seen that uptick to like 8, 9, 10, 11. ... These are all drivers that we didn't want to lose in the first place.”
Recruiting challenges and results at WEL Companies
WEL had already been through two ATS systems. Neither offered the AI-native workflows they were looking for, basic reporting cost extra and driving adoption across the organization was challenging.
Limited re-engagement capabilities
Lack of automated re-engagement capabilities made it hard for recruiters to focus on past applicants & drivers. Rehires averaged 1 to 2 a month.
Rehires up to ~10 a month (3x+)
Automated drip campaigns keep reaching former drivers & candidates without pulling recruiters off new leads, and returning drivers who already know WEL.
Verifications were time-consuming
Tracking down VOE contacts at mom-and-pop carriers took endless Google searches and required dedicated experienced processors to get them done.
Verifications on autopilot
VOEs send automatically, contacts populate based on DOT number, DQ files are more accurate, and recruiters can now cover the end-to-end process.
Limited reporting visibility
Tracking leads, sources, cost per lead and cost per hire meant manual work in Excel and no clear view of recruiter performance.
Full visibility, no add-ons
Leadership has full visibility on productivity of marketing spend & recruiters, allowing them to optimize ad spend and effectively coach recruiters.
High early turnover
New drivers showed up to orientation and got buried in paperwork & information, impacting their experience. Turnover in the first 90 days sat around 18%.
Early turnover cut to 8%
Luma training now goes out through Double Nickel before orientation, so drivers arrive prepared. In the first month, 0 to 90 day turnover fell to 8%.
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The smoothest migration WEL has been through
WEL was hooked after a 15-minute demo from a trusted peer. The migration was the smoothest WEL has been through, and within weeks about 40 people across the company were working in Double Nickel.
