How R.E. Garrison hits 2× conversion with Double Nickel
R.E. Garrison is a carrier based in Cullman, AL, with 750+ trucks. After moving from EBE, a legacy ATS, to Double Nickel, R.E. Garrison converts applicants to hires at about twice the national average.
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Fleet
~750+ trucks
Headquarters
Cullman, AL
Operation
Refrigerated, owner-operator
Previously on
EBE
~2x
Applicant-to-hire vs. national average
125-150
Trucks supported per recruiter
85%+
Orientation show-up rate
“Double Nickel has exceeded every expectation. From day one it felt like more than a vendor: a true partner that understood how we run R.E. Garrison. There’s nobody at Double Nickel that we don’t count as part of our team.”
Tracy Rushing
Executive Director of Safety & Recruiting, R.E. Garrison Trucking
Recruiting challenges and results at R.E. Garrison
Before Double Nickel, R.E. Garrison was coming off a difficult ATS switch that pulled recruiters away from the work that closes drivers.
Before
With Double Nickel
Legacy ATS added friction
R.E. Garrison had spent years making their process simple and driver-friendly. A move to a legacy solution made it complex again, driver error climbed, and recruiters lost the ability to shape their own workflow.
Fast adoption, real partnership
R.E. Garrison’s recruiters ramped quickly and now run 125–150 trucks each without adding headcount. Tracy credits a Double Nickel team that operates like part of R.E. Garrison, supporting them like a true partner rather than just another vendor.
Recruiters buried in busywork
Manual follow-ups, overnight coverage, handwritten notes, and document checks ate the day, leaving little time for the relationship-building that actually closes drivers.
AI that saves time & improves conversion
Reggie, their custom AI recruiter, handles overnights, scheduling, driver Q&A, and qualification criteria 24/7. Overnight pressure on recruiters is gone, and it supports a contract-offer-to-seating rate above 85%.
Compliance was a drag on speed
DQ File gaps surfaced late and bounced back to recruiters, stalling drivers right when momentum mattered most.
Compliance with less busywork
Compliance checks run automatically inside the workflow, so DQ File items are caught early and recruiters spend their time on drivers, not paperwork.
No time for the long game
Stretched thin, the team had even dropped retention tracking. There was no room to build the relationships that keep drivers seated.
A re-energized recruiting team
With time back, recruiters rebuilt their drip campaigns and compete on pipelines again. Conversion now runs about 2× the national average.
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Recruiters back on the work that closes drivers
R.E. Garrison re-simplified on Double Nickel and put recruiters back on the work that closes and retains drivers, with the numbers to show for it.
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