How Smith Transportation Transformed their Recruiting Process with Double Nickel
Smith Transportation is a family-owned carrier in Kansas City, Kansas, with 55+ trucks. After switching to Double Nickel, Smith Transportation averages about one hire a week from its own in-house lead engine.
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Fleet
55+ trucks
Headquarters
Kansas City, Kansas
Operation
Temperature-controlled freight
26
DOT applications in January
4
Hires in January
~1
Hire per week on average
“Double Nickel gives us the automation, flexibility, and control to execute our new strategy effectively, helping us attract and hire the right owner-operators faster.”
David Panjada
Business Manager, Smith Transportation
Recruiting challenges and results at Smith Transportation
As Smith Transportation set out to grow its fleet and stay competitive in a shifting market, the team ran into three key obstacles.
Before
With Double Nickel
Shrinking reach of referrals
Smith used to rely entirely on word-of-mouth to attract owner-operators. Post-Covid market shifts made that approach insufficient, needing to expand to other channels.
Consistent hiring output
26 DOT applications and 4 hires in January, now averaging ~1 application per day and ~1 hire per week.
Inefficient lead management
Managing leads across channels was fragmented and inefficient. The team lacked automation and tooling needed to process applicants at scale.
Improved recruiter efficiency
Automated comms & background checks and a centralized DQF storage reduced manual work and freed up time to build connections with drivers.
Mixed technical fluency
Recruiting involves both tech-savvy recruiters & other functions less familiar with advanced software. Any new platform needed to serve both groups seamlessly.
White-glove onboarding
Double Nickel’s support team configured the platform to fit Smith’s specific workflow, delivering a truly personalized experience for users & drivers.
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