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MB Global Logistics Uses AI Recruiter to Drive Engagement
May 28, 2025
3 min
Introduction to MB Global Logistics
MB Global Logistics is a Chicago-based trucking company with a fleet of 220 active trucks. With over 15 years in business, the company hires between 40 and 60 drivers each month to support its growing logistics operation. Luis Savic, Recruiting Manager at MB Global, leads a high-velocity team focused on staying ahead in a competitive driver market.
Challenges Faced Before Double Nickel
Like many carriers hiring at scale, MB Global faced two core challenges: engaging leads fast enough and managing recruiter workload.
“We all understand that recruiting is sales,” said Luis. “If we’re not the first to contact a lead, we lose them.”
To keep up, Luis’s team even staffed recruiters on weekends—but off-hours leads were still slipping through the cracks. Recruiters were bogged down chasing unqualified applicants, and valuable leads stalled overnight.
“We were losing drivers because we couldn’t respond fast enough. We needed a way to engage leads immediately, without burning out our team,” Luis explained.
Why MB Global Logistics Chose Double Nickel
MB Global implemented Double Nickel’s AI Recruiter to qualify, engage, and schedule drivers automatically—even after hours. The results were immediate.
Key benefits include:
✅ Significant time savings:
“We saved about 90 hours of recruiter phone time in just 3 months,” Luis noted. “That’s time we could reallocate toward more strategic recruiting efforts.”
✅ Higher engagement and conversions:
Double Nickel’s AI scheduled 713 meetings, resulting in 180 completed apps and 14 approved drivers—all from AI-driven outreach.
“Drivers often couldn’t tell it was AI. They thought it was an after-hours recruiter,” said Luis.
✅ Improved call connection rate:
“When AI schedules the call, the driver usually answers. The recruiter goes in prepared and has a real conversation instead of cold calling,” Luis explained.
✅ Better lead prioritization:
“The AI filters out unqualified leads. That alone is a huge win—it helps us focus on the drivers that actually fit our criteria.”
Outstanding Customer Support
Luis emphasized that while no rollout is flawless, what stood out was the responsiveness from Double Nickel.
“Any time we noticed an issue—or even just had a preference—they jumped in and fixed it,” he said. “Sometimes same day, always within a week. I’ve never worked with a vendor this responsive.”
He also highlighted the transparency built into the platform:
“We love that we can listen to AI call recordings, see transcriptions, and prep before speaking to drivers. It gives us a competitive edge.”
Final Recommendation
Luis sees Double Nickel as a valuable asset for high-volume teams.
“If you’re hiring at scale and want to spend less time chasing unqualified leads, this is the tool for you,” he said. “It allows us to move faster, make better decisions, and ultimately bring in more qualified drivers.”
