The trucking industry is the backbone of the global supply chain, yet one of its biggest challenges continues to be finding and retaining qualified drivers. With demand for freight transportation projected to rise, competition for skilled drivers is fiercer than ever.

Whether you’re a small fleet owner, a large logistics company, or a recruiter, knowing where and how to advertise for truck drivers can make all the difference.

In this post, we’ll explore the best places to advertise and find truck drivers in 2025, covering both traditional and digital channels, as well as creative outreach strategies that help you stand out from the crowd.

1. Online Job Boards Dedicated to Trucking

Specialized job boards remain one of the most effective ways to connect directly with professional drivers.

Unlike general job sites, these platforms attract people actively looking for driving positions, meaning your listings reach the right audience faster.

Top Trucking Job Boards:

• TruckersReport.com – One of the largest online communities for drivers, with millions of members. Employers can post openings and access resume databases.

• EveryTruckJob.com – Focuses on matching CDL drivers with carriers across the U.S. Filters include route type, home time, and experience level.

• CDLjobs.com – Designed specifically for carriers, this site offers advanced search tools and driver lead generation services.

Why These Work

Niche boards deliver higher-quality candidates, faster turnaround, and better targeting than general sites. They also often integrate with applicant tracking systems (ATS), saving you time and streamlining follow-up.

2. General Job Platforms with High Visibility

While niche sites bring targeted applicants, general job platforms like Indeed and ZipRecruiter offer massive reach and strong visibility across search engines.

Best General Job Boards for Drivers:

• Indeed – Still the dominant force in job search. Using keywords like “CDL A Truck Driver – Home Daily” and clear pay ranges can drastically boost visibility.

• ZipRecruiter – Uses AI to distribute your job posting to hundreds of partner boards automatically.

• LinkedIn – Ideal for connecting with professional drivers transitioning from other sectors or fleet managers.

• Craigslist – Often overlooked, but highly effective for local or regional recruiting, especially for smaller fleets.

Pro Tip:

Craft postings that speak directly to drivers’ priorities: home time, pay structure, benefits, and equipment quality. Listings that lead with lifestyle and compensation details tend to perform best.

3. Social Media Advertising for Truck Driver Recruitment

Social media has transformed recruitment. Platforms like Facebook, Instagram, and TikTok have surprisingly strong trucking communities, where you can run targeted ads and engage drivers where they already spend time.

How to Use Social Media Effectively:

• Facebook Ads – Use location and interest targeting (e.g., “CDL,” “trucking life,” “over-the-road driver”) to reach qualified prospects. Join relevant trucking groups and post job openings.

• TikTok – The “#TruckTok” community is huge. Many carriers now post short, authentic videos showcasing their company culture and driver benefits.

• Instagram Reels – Highlight day-in-the-life clips, new rigs, or team events to make your company stand out visually.

Why It Works

Social platforms let you build brand awareness and driver loyalty before they even apply. The key is consistency; post regularly, respond quickly, and use real employees to build authenticity.

4. Truck Stops and Offline Advertising

Despite the digital shift, traditional methods still work, especially for reaching drivers already on the road.

Offline Opportunities:

• Truck Stop Billboards – Advertising at high-traffic stops like TA, Love’s, or Pilot Flying J ensures visibility among your core audience.

• Flyers and Posters – Place them in rest areas, diners, and repair shops.

• CB Radio & Local Radio Ads – Short recruitment messages on trucker-friendly channels can capture attention while they drive.

Bonus Idea:

Sponsor driver appreciation events or offer free coffee vouchers at popular truck stops with your logo and job info, a simple, memorable form of engagement.

5. Trucking Schools and CDL Training Programs

Partnering with CDL schools can help you connect with new drivers before they enter the workforce. This is ideal for companies open to training or hiring less experienced drivers.

How to Build Relationships:

• Offer sign-on bonuses or tuition reimbursement programs.

• Attend CDL graduation events or set up informational booths.

• Provide internships or apprenticeships to build brand loyalty early.

Many schools also have bulletin boards or digital job placement systems for employers, a great place to post openings.

6. Driver Referral Programs

Your current drivers are your best recruiters. A well-structured referral program encourages them to bring in qualified peers.

Tips for Success:

• Offer cash bonuses for successful hires.

• Make payout timing clear (e.g., after 90 days of employment).

• Recognize top referrers publicly.

Referrals often lead to better cultural fit, lower turnover, and faster onboarding, because they come from trusted recommendations.

7. Google Ads and Search Engine Marketing

Many drivers use Google to find jobs searching for terms like “local CDL jobs near me” or “OTR trucking companies hiring.” By investing in Google Ads, you can appear directly in those results.

Key Tactics:

• Use location-based targeting to attract regional drivers.

• Optimize your landing pages for mobile use. Many drivers apply from smartphones.

• Include structured data (schema) so Google can display job details clearly.

Paid search campaigns can be expensive but are highly measurable and scalable.

8. Job Fairs and Industry Events

Truck driver job fairs, both in-person and virtual, are great opportunities to connect with candidates face-to-face.

Examples:

• The Great American Trucking Show (GATS)

• Mid-America Trucking Show (MATS)

• Regional CDL Career Fairs

Bring branded materials, offer giveaways, and make sure recruiters are ready to discuss pay, benefits, and lifestyle perks on the spot.

9. Building a Long-Term Recruitment Brand

Finally, the best way to attract drivers is to become a company they want to work for. Modern drivers research employers online, checking reviews, social media, and job sites before applying.

Invest in:

• A careers page with testimonials, benefits, and application forms.

• Google and Indeed reviews from current drivers.

• Transparent communication about routes, pay, and equipment.

When drivers trust your brand, they’ll come to you and stay longer.

Finding and keeping qualified truck drivers takes more than just posting a job. It requires a mix of strategic advertising, authentic communication, and long-term relationship building.

By combining online and offline methods, from niche job boards and social ads to CDL partnerships and referral programs, you can fill your fleet faster and retain top talent.

At Double Nickel, we help carriers take that a step further. Our all-in-one driver recruiting and compliance platform is built to help you hire qualified drivers faster, reduce cost-to-hire, and keep your fleet moving, without the headaches of manual follow-up or compliance gaps.

With powerful automation, AI-driven driver engagement, and compliance tools specifically designed for the trucking industry, Double Nickel helps fleets streamline recruitment, enhance efficiency, and maintain compliance, all from a single platform.

If you’re ready to say goodbye to idle trucks and start building a more efficient, compliant, and connected recruiting operation, book a call with Double Nickel today.